An open social media letter to some friends

Party Line

Image by mhartford via Flickr

Dear friends:

You don’t need to be dragged kicking and screaming into the world of social media after all.

You are already here.

That “kicking and screaming” image came up twice recently, once when I used it and then just the other day when I started reading “The New Community Rules: Marketing on the Social Web.” Across the top of the book’s front cover is a quote from Dave McClure, 500hats, in which he says of author Tamar Weinberg:

“I can think of no one more qualified to bring you kicking and screaming into the 21st century…”

The book, obviously, targets those who have a stake in marketing themselves or their companies well. You may or may not have a similar stake, although if I were selling real estate (you know who you are) I would be exploring the possibilities.

So why do I say you are already here in the world of social media? In part, maybe I use the terms “social” and “media” a bit differently from the way some others might. (A telephone line could fit into my definition of a social medium.)

Look at what you’ve been doing:

  • You have sent emails to many, many people – sometimes sharing the pictures you’ve taken on your cell phones and digital cameras.
  • Growing numbers of you text friends and family. (That’s one digital habit I’ve managed to avoid picking up so far.) Maybe you’re even sexting each other. I don’t wanna know.
  • You frequently use search engines to get new information on where to eat or drink or how much your trip will cost, and you share what you’ve learned.
  • Some of you read blogs and the comments on blogs and news stories.
  • A couple of you participated rather actively by commenting on what I said in an interview about “Age of Conversation 3: It’s Time to Get Busy!

Still, many of you do not use Facebook or Twitter or LinkedIn or any of the other sites and networks commonly thought of as “social media.”

That doesn’t matter. You are already part of the conversation, which is what is important.

And I didn’t notice any kicking or screaming.

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