Breakfast factor helping newspapers avoid final throes?

As a J-school grad, former reporter, onetime paper boy for the Des Moines Register and son-in-law of a retired newsprint salesman, I like to keep an eye on what’s going on in the world of newspapers.

It certainly isn’t pretty, and it gets more not pretty every day.

Ken Doctor reports on the latest losses in print circulation today in Content Bridges and surmises that “maybe we can blame a little-bitty part of today’s announced swoon on broadcasters.” He says ABC News is dropping print subscriptions and directing staff to get their own news online.

Mrs. Smith (a former reporter for the Cedar Rapids Gazette) and I have spoken often of doing the same thing, but we haven’t been able to get past the breakfast factor. It just doesn’t seem like breakfast if we don’t have the newspaper to read while we eat our fiber and oatmeal.

I suppose that dates us, as newspapers no doubt are less important to our 20-something children, but it is what it is.

We also have a habit of doing the crossword puzzle (the Mrs.) and the Sudoku (me) in the evening with the TV on. I’ve tried both online. Still prefer paper.

Makes me wonder if someday we’ll be the last remaining print readers and someday the newspaper will quit on us instead of vice versa.

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1 Response to “Breakfast factor helping newspapers avoid final throes?”

  1. 1 Brad Smith October 27, 2008 at 9:11 pm

    Recently it was learned that the WSJ had a 20% loss of subscription and the CMO was put on notice by Rupert himself that if the WSJ dropped below that magic red line, WSJ print is in jeopardy to WSJ online! Story at 11!

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