A Wall Street Journal article headlined The Bike Helmet Wars cited some interesting statistics but overlooked the most important point of the discussion.
It isn’t about numbers.
Say you’re a parent and you and your children don’t bother with helmets as you ride the trail. One of the kids slips on some wet leaves and crashes, hitting her head on the concrete.
Her brain could be injured pretty easily, maybe permanently and devastatingly.
Do statistics matter now?